Discover
New Possibilities
By blending Behavioral Science with Customer Experience, our course provides CX professionals with a fresh outlook, enabling them to better understand customers' needs and desires, leading to improved satisfaction and business success.
5 Days | 3hrs per day | 1 Certificate
Why do I need this course?
EXPAND
On existing approach
Enrich your approach with actionable frameworks and real-world case studies, empowering you to elevate your skills and discover the unconscious customer experience.
DESIGN
For the unconscious customer experience
Unlock the power of behavioral principles with hands-on practical activities in our course which will give you the confidence to tackle real-life behavioral challenges.
DELIVER
Significant results
Showcase the effectiveness of the unconscious approach using the test methodology included in the course.
What to expect?
Our course includes a variety of topics that will give you practical tools to solve behavioral challenges
1.
SUPERCHARGE YOUR APPROACH
Uncover unconscious biases that will help identify and solve barriers in your customer journey
2.
ELEVATE YOUR CX STRATEGY
Dive into customers' minds using behavioral frameworks to enhance their experience
3.
SPARK ACTION AND DRIVE CHANGE
Ignite meaningful change by harnessing guided challenge statements and achieve your desired outcomes.
4.
CAPTURE YOUR SUCCESS
Demonstrate the success of your unconscious strategy through A/B testing.
Training Programme
Dive Deeper into the world of CX and enhance your approach with our course.
Mapping and identifying cognitive barriers
In this section, you will learn how to use journey mapping to understand the customer experience and identify potential cognitive barriers that may prevent customers from taking desired actions. This will allow you to create effective strategies for addressing cognitive barriers and improving customer engagement.
Behavioral principles and frameworks
Throughout the course students will learn how behavioural biases affect our daily decisions. Instead of just teaching biases we take it one step further and teach learners how use frameworks to address behavioural biases.
Driving behavioral change
By the end of this module, you will be able to create effective behavioral change statements that clearly communicate the challenge and desired outcome of a problem, and guide your approach to behavior change.
A/B testing
A/B testing is a statistical method for comparing two versions of a product or service to determine which one performs better. You will learn how to design, implement, and analyze A/B tests to identify and mitigate potential biases.
Benefits
Certificate from the Customer Institute, Germany
Certified by the customer institute
Our course has been reviewed by a diverse panel of customer experience experts from around the world, and with its certification, it gives our learners an edge in the field!
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Online learning through metaverse
Step into a world of limitless learning potential with our VR-driven, immersive and interactive course that will ignite your passion and drive your success.
What are our students say?
Michael F.
Katrin M.
Emily D.
Learn from anywhere in the world.
Our course is tailored to your needs and can be delivered online through the Metaverse (Powered by Spatial) or in person - at your office.
