Inside the mind

The article explores "Girl Math," a term popular on social media, showing how it reflects universal cognitive biases in decision-making, as explained by behavioral science. It uses examples like mental accounting and the denomination effect to illustrate how limited cognitive bandwidth leads to reliance on biases in everyday choices.

The "halo effect" in branding suggests that a positive perception of one aspect can influence overall opinions. Brands, like Apple and Tesla, benefit by highlighting standout qualities, maintaining consistency, and promptly addressing issues to leverage this psychological phenomenon.

The article emphasizes the importance of the HUMANS framework, derived from Christian Hunt's "Humanizing Rules," for crafting effective policies that consider human behavior. Policymakers are urged to focus on factors like perceived benefits, clarity in communication, emotional impact, alignment with societal norms, and attention-grabbing strategies to enhance policy adoption and endorsement

Integrating behavioral science into CX strategies is a game-changer. It decodes customer behavior, enables hyper-personalization, boosts satisfaction through principles like the 'peak-end rule,' uses nudges to influence behavior, and facilitates proactive problem-solving. Ethically applying these insights can set your business apart in a customer-centric world.

The sunk-cost fallacy, a cognitive bias, ensnared me as I continued watching a boring Netflix series solely because I had invested time in it. This fallacy, driven by past investments, emotional attachment, and fear of regret, can hinder well-being and progress. To overcome it, shift focus to future potential, practice emotional detachment, and reframe perspectives on gains rather than losses.